At bp Launchpad and ventures I was responsible for building the marketing functions of seven portfolio companies. This ranged from brand and content, ABM, marketing automation, positioning, events with bp, and hiring.
I was also responsible for community building within the marketing teams and was instrumental in organising TechFest (the Tech and Product community's first in-person event) in New York. This included logistics, getting speakers, working within a budget and organising content creation.
I built the bp Launchpad brand on LinkedIn and via thought leadership opportunities, maintaining and building relationships with events organisers and other VCs. I also delivered the bp Launchpad and ventures stand at WFES Abu Dhabi 2022.
![Techfest 2022](https://cdn.myportfolio.com/111bd4e8542016fff2274c0fced21ce1/a8623455-4047-4348-b99c-c63df1b314c9_rw_3840.jpg?h=bc0d47e5bc8f5da0e87b447e2c5e8f54)
Techfest 2022
![Techfest 2022](https://cdn.myportfolio.com/111bd4e8542016fff2274c0fced21ce1/9ad7676f-7285-433d-b9a6-c048d8fcc7f2_rw_3840.jpg?h=57d47c12eaed2844e72e14032f6d8117)
Techfest 2022
![Techfest 2022](https://cdn.myportfolio.com/111bd4e8542016fff2274c0fced21ce1/f78e7121-cd95-489e-b170-efd5c149a2c6_rw_3840.jpg?h=a626aa15fa1e1268c1a86a1d26ae1cee)
Techfest 2022
![Techfest 2022](https://cdn.myportfolio.com/111bd4e8542016fff2274c0fced21ce1/c21fcecf-a785-4c4d-9339-25e339d035ef_rw_3840.jpg?h=316c62ee39d2cd727c435418d2cb6718)
Techfest 2022
![Techfest 2022](https://cdn.myportfolio.com/111bd4e8542016fff2274c0fced21ce1/16a2a392-1d2f-4382-a105-b9e680c2b0c1_rw_3840.jpg?h=4988ecff68a7ba72fcab38365a3fc0df)
Techfest 2022
![Techfest 2022](https://cdn.myportfolio.com/111bd4e8542016fff2274c0fced21ce1/5ffedae4-d084-44c4-9dad-845a6cc305b0_rw_3840.jpg?h=4356721ce046f1af8cb97e28f946dd89)
Techfest 2022
![Techfest 2022](https://cdn.myportfolio.com/111bd4e8542016fff2274c0fced21ce1/840a8035-a606-4c71-9e41-23a292ce0dbc_rw_3840.jpg?h=4b8e37284ea2ead150c708a20c87657c)
Techfest 2022
![ADIPEC Concept](https://cdn.myportfolio.com/111bd4e8542016fff2274c0fced21ce1/26b99f90-10b4-4cb2-8021-1825963090b8_rw_1920.jpg?h=7cf68abe9400e7d9427ab47cbff48760)
ADIPEC Concept
![ADIPEC 2021](https://cdn.myportfolio.com/111bd4e8542016fff2274c0fced21ce1/bfefef34-eb72-430a-a037-b15665ba495f_rw_1920.jpg?h=81a5074e2202fca88091e15325a328ad)
ADIPEC 2021
![WFES Concept](https://cdn.myportfolio.com/111bd4e8542016fff2274c0fced21ce1/aa6e1334-d612-4753-a1ce-e22d33cc9223_rw_1920.png?h=c003a8845e470508888290284eae826f)
WFES Concept
![WFES 2022](https://cdn.myportfolio.com/111bd4e8542016fff2274c0fced21ce1/cbf4db50-f11c-4ce2-9e31-81d63968cc25_rw_3840.jpg?h=a3750e140495d0cae95ae0b816d206c2)